Victoria’s Secret has been busy during the pandemic doing some damage control, quite necessary for a brand affected by years of poor management and a toxic, albeit third degree, association with Jefrey Epstein.
The company was founded in 1977 by Roy Raymond who got the idea for a lingerie store while shopping for his wife. Forty-four years later Martin Waters, Victoria’s Secret new CEO decided to dramatically change things. He told the New York Times “We needed to stop being about what men want and to be about what women want.”
After years of customer complaints the company decided to reduce the super skinny models in half-clothed attires.
In an Instagram post last week Victoria’s Secret shared “We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women.”
The first partners are Priyanka Chopra Jonas, soccer star Megan Rapinoe, mental wellness supporter Adut Akech, equality activist Amanda de Cadenet, skier Eileen Gu, body advocate Paloma Elsesser, and LGBTQ activist and model Valentina Sampaio.
Image credit: FashionStock.com via Shutterstock
